Bad Text
When looking at this text, I cannot help but have to squint my eyes to be able to read it. Granted, my eyes have always been very poor (I do not wear glasses as some kind of 'fashion statement'), but it isn't because of the scale of the font. It is because of the poor craftsmanship of the font; it is far too blurry. When I read something, I want to be able to read it from any distance that I go by to read it and if I cannot even read it when the tip of my nose is touching the paper then something is definitely wrong there. Now, perhaps this is due to poor printing, but I do not accept that as a viable reason for such poor work. If you are to try and advertise then you MUST be able to give everything in the most presentable way that you can. The majority of readers or should I say 'glimpsers' are not going to want to take five minutes to try and read a title when it should only take two seconds to do so.
Another thing that I have to criticize on is the poor choice of color. I have never been very fond of bright colors, but I do not believe that this is a matter of personal preference on my part. This is just a matter of fact that the two colors are not complimentary to each other. One could consider that it would cost a bit more to try and find a color that compliments orange, BUT then why choose the color orange in the first place? The most common and most usable color is Black so why should you stray away from it?
Source: El Camino College Community Education And Professional Development (Winter/Spring 2011)
Good Text
Now let's take a look at THIS font. The transition from looking at such a blurry mess to this is probably a relief to the eyes I am sure. WHY do I love this typography so much? Perhaps it is because it is simple yet it also gives a bold statement. Something that I have learned in design from my last class is that a design does not need to be 'complicated' to be able to get attention. In fact, it is rather the opposite; simplicity means success. This fact can be seen very clearly in this as it is proudly showing professionalism.
The color choice is something that my I love. As I was leading onto earlier, I have always preferred darker colors over bright ones. But that is neither here nor there, the colors of 'black and white' do compliment each other much more than 'white and orange'. If our earlier example was 'blue' instead of 'white' then it would have been complimentary. But examples of how greatly black and white fit together can even be found in nature as the white tiger, dalmatian, husky, and panda bear are all beautiful creatures
The bad text reminds me of like what you would see in a book but that is just from what I see. It is a hard to read due to the color as well. I wonder now what it would look like if the bright orange was just black.
ReplyDeleteThe good text is very nice and simple and comparing to the previous text picture it is a nice relief.